The ever-excellent Sociological Images offers up this 1940s advert, and others like it, as an example of how images previously taken to be innocent consumer bait for stereotypical homemakers now appear to us as dripping with homoeroticism. They may have added too that this half-ironic, half-nostalgic distance is what endears us to such images, which we then enjoy as vintage objects, for all that we know about the true historical context in which they were produced.
One common idea, which relates nicely to military bathing aesthetics (cannon towels? really?) is that many bonding behaviours in nominally heterosexual, male-dominated groups are in fact homosexual, but in a disavowed or repressed way. The scrum, the shared shower, the bunk-beds, the exclusion of women not only from the fields of play and war, but also from the various celebrations and carnivals that follow, all seem to indicate a desire for intimacy that cannot be named as such.
In the excellent Bring Me Men (which deserves its own dedicated review), Aaron Belkin identifies a more complex relation. In becoming military men, there is a need not only to disavow femininity, but also to become intimate with the ‘unmasculine’ and the ‘queer’. Rather than identifying a direct alignment of the masculine with the military, or seeing gender norms as accidental in their intersection with the military, there is instead a constitutive tension between the masculine and the unmasculine (or, we might say, between the strongly heteronormative and the homosexual). Basic training relies on a traumatic ambiguity, continually casting initiates as by turns masculine and unmasculine, so that no soldier can ever be sure that they were sufficiently on the ‘right side’ of the line. As one Marine put it: “The opposite of feminine? No. To me, what is masculine? I don’t know. [pause] And I’ve worked so hard at being it”. The continual ambiguity – what Belkin calls discipline as collapse – interacts with surveillance and punishment to produce the soldier-subject.
More brutally: Continue reading