UPDATE (10 March): Material is coming thick and fast on #Kony2012, so I’m adding three recent interventions. The first is from Ismael Beah, he of child soldier fame, on CNN (apologies for the awful interviewer).

The second is from Adam Branch (who just has a book out on Uganda, war and intervention) on the wrongness, and also the irrelevance to Northern Ugandans, of Invisible Children:

My frustration with the group has largely reflected the concerns expressed so eloquently by those individuals who have been willing to bring the fury of Invisible Children’s true believers down upon themselves in order to point out what is wrong with this group’s approach: the warmongering, the self-indulgence, the commercialization, the reductive and one-sided story it tells, its portrayal of Africans as helpless children in need of rescue by white Americans, and the fact that civilians in Uganda and Central Africa may have to pay a steep price in their own lives so that a lot of young Americans can feel good about themselves, and a few can make good money. This, of course, is sickening, and I think that Kony 2012 is a case of Invisible Children having finally gone too far. They are now facing a backlash from people of conscience who refuse to abandon their capacity to think for themselves.

The third, from Teddy Ruge, beautiful in its rage:

This IC campaign is a perfect example of how fund-sucking NGO’s survive. “Raising awareness” (as vapid an exercise as it is) on the level that IC does, costs money. Loads and loads of money. Someone has to pay for the executive staff, fancy offices, and well, that 30-minute grand-savior, self-crowning exercise in ego stroking—in HD—wasn’t free. In all this kerfuffle, I am afraid everyone is missing the true aim of IC’s brilliant marketing strategy. They are not selling justice, democracy, or restoration of anyone’s dignity. This is a self-aware machine that must continually find a reason to be relevant. They are, in actuality, selling themselves as the issue, as the subject, as the panacea for everything that ails me as the agency-devoid African. All I have to do is show up in my broken English, look pathetic and wanting. You, my dear social media savvy click-activist, will shed a tear, exhaust Facebook’s like button, mobilize your cadre of equally ill-uninformed netizens to throw money at the problem.

Cause, you know, that works so well in the first world.

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Glenna Gordon‘s 2008 image of the Invisible Children founders in cod-Rambo pose with the Sudan People’s Liberation Army now defines the #Kony2012 backlash. Jason ‘Radical’ Russell – he who speaks excitedly of ‘war rooms’ – and his compatriots have thus far notched up 12 million-odd Vimeo hits and over 32 million YouTube hits with their 30-minute hymn to awareness, social media, atrocity prevention and youth power. A simulacrum of solidarity now not quite besieged, but at least peppered, by an array of critiques and counter-points, almost always from scholars and activists with their own well-established records of engagement and internationalism.

That backlash is now, predictably enough, giving rise to a counter-backlash from newly enlivened global citizens, and the predominant form taken by this response is itself instructive. Comment threads on posts like Mark’s consistently reveal a nascent activist consciousness which is hugely fragile, but also aggressive. Although many presumably did not know of Joseph Kony until this week (and in this minimal sense, #Kony2012 clearly ‘worked’), they are now so outraged at even the hint of complexity or counter-point that they denounce others as self-promoters, ignorami (ignoramuses?), complacent and/or complicit (by some unspecified metric) in human suffering. The juxtaposition is telling: the fresh anger and one-dimensional vigour of discovering atrocity and of being “empowered” (however vaguely) to end it is simply too appealing to withstand reasoned discussion. And so newly-minted ‘doers’ find themselves in the position of having to attack those old established ‘cynics’, Ugandans and Uganda hands among them, in whose very name they “won’t stop”. Say, at what point exactly did common humanity come to mean lecturing Ugandans that they were “ungrateful” and “negative” for pointing out that Museveni is not so nice either?

But what has been the content of this unbearable counter-critique? Continue reading →